In this final project, I was required to design a retail store integrating the design style given, "futuristic" with the music genre selected, "soft rock". Honestly speaking, even though futuristic design is something that we all familiar with but it was a challenge for myself to incorporate it with soft rock as the characteristics of both elements are contrasting each other.
Futuristic design is commonly defined as something that is advanced, innovative and against traditional patterns. So, I chose robust, sleek and repetition as the keywords of the design of the retail store as most of the space in the shop are designed based on geometrical shapes. To balance it all out, I decided to minimise the usage of colour in the particular store as it is one of the characteristics of futuristic anyhow.
To associate with soft rock, I selected acoustic guitar as the selling item of the retail store as it is the main musical instrument in most of the soft rock songs. Hence, I decided to have a guitar customising area for customers to design their own personal guitar and a guitar-testing area for those who are interested to jam or maybe just testing out the product before buying it which can be plugged to amplifiers provided.
By that, I named the shop Strumania which is a combination of 'strum'; an action where fingers running across the guitar strings lightly and 'mania'; an excessive excitement of an individual for a certain thing.
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